Farzana Diamond Earrings Jewelry 32

Farzana Diamond Earrings Jewelry.

By Farzana Aamir

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In 1947, DeBeers commissioned the services of leading advertising agency N.W. Ayer, and the slogan “A diamond is forever” was coined. The premise of this large-scale marketing campaign was the suggestion that diamonds should be the only choice for engagement rings. The DeBeers advertising campaign was wildly successful, and . In today’s fine jewelry market, more than 78% of engagement rings sold contain diamonds.

With the surge in popularity of the precious stone, many companies and organizations began campaigns to educate jewelers and consumers about what to look for when selecting a diamond. As jewelers experimented with ways to enhance the diamond’s visual appeal and presentation, new cutting techniques were adopted to hwas a contributing factor to today’s widespread embracing of the tradition of diamond

engagement ringselp increase the stone’s brilliance. Over time, several prominent shapes emerged as the most popular varieties, including round, oval, marquise, square (princess), and rectangular (emerald).