Diamond Ruby Emerald Fashion Wedding Jewelry.
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By Farzana Aamir
In 1947, De Beers launched its now classic slogan, "A Diamond is Forever." This spurred even more sales. The implied durability of a diamond conveyed the meaning in the American psyche that marriage is forever. A diamond's purity and sparkle have now become symbols of the depth of a man's commitment to the woman he loves in practically all corners of the world.
In 1992, the average cost of a diamond engagement ring was $1,500. Today, the average cost is closer to $5,000.
Over the years, the most popular cut for diamond engagement rings has always been the round brilliant,consisting of 58 facets that divide the stone into a top and bottom half. Runners up include the princess cut, the emerald cut and the oval cut, with the cushion cut quickly gaining popularity as a recent trend.
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